Results tagged ‘ Royals Marketing ’

2014 Marketing Theme: Royals Players and Fans are Ready to “Be Royal”

Still riding high from their best season in recent years, the Royals are cranking up the excitement with the introduction of their new advertising campaign and tagline, “Be Royal.”

“Last season, the Royals came to play,” said Michael Bucek, Royals Vice President-Marketing and Business Development. “Our ballclub was exciting and played meaningful games until the end of the season and our fans responded with energy and passion. As a team and a community, we proved to ourselves that we have what it takes to live up to the name on the front of our jerseys.”

Kansas City-based ad agency Walz Tetrick, now in their second year with the club, helped develop a campaign that highlights the leadership, poise and pride the Royals players bring into the clubhouse and onto the field and an unrivaled fan base that is second to none.

“We have a great tradition of baseball here in Kansas City,” said WTA president Charlie Tetrick. “So when you put on a Royals jersey, that means something. It means you’re going to play with confidence. And when fans put on their jerseys, they’re going to come out to The K, make noise, support their team and create a true home field advantage. That’s what baseball in Kansas City is all about. It’s in our blood. That’s what it means to Be Royal.”

The ‘Be Royal’ campaign will be seen throughout the preseason and regular season in TV and radio ads, outdoor boards, newspaper ads, online banners and social media.

Season tickets are currently on sale and available online at, by phone at 816-504-4040 or at the Kauffman Stadium Box Office.

The Streak has Ended.

56 consecutive games with a hit:
         Joe DiMaggio, N.Y Yankees (May 15 – July 16, 1941)

84 consecutive games reaching base:
         Ted Williams, Boston Red Sox (July 1 – Sept. 27, 1949)

2,632 consecutive games played: 
         Cal Ripken, Jr., Baltimore Orioles (May 30, 1982-Sept. 19, 1998)

748 consecutive Royals home games attended:
Curt Nelson, Kansas City Royals (April 5, 1999-May 14, 2008)

No, you don’t have a Curt Nelson baseball card. He isn’t a baseball player. He doesn’t wear a traditional Royals uniform nor have you ever seen him on the field or perched on the dugout bench during a game.

But, he’s been here…at Kauffman Stadium…for 748 straight games…until today:
May 15, 2008.

Curt, who joined the Royals front office as the Pre-Game Coordinator/Group Sales Assistant and has since moved up the ranks in the Marketing Department, entered the 2008 season (his 10th) as the Director of Marketing. At this year’s home opener, there was not really any indication that Curt’s streak would be coming to an end until Royals Sr. Vice President of Business Operations Kevin Uhlich made the announcement on May 1: “It is with great pleasure that we announce the promotion of Curt Nelson to the new position of Director, Royals Hall of Fame.”

Yup, a new title and position. And, with that, new responsibilities, including a May 15 day-long Royals Hall of Fame meeting at HOK Sport in downtown Kansas City – during a Royals afternoon game at Kauffman StadiumPress Club.jpg.

The streak has ended on May 15, 2008.

So, on Thursday at The K, Curt was not here…

New Control Room.jpg...he wasn’t sitting here…

Old Control Room_use.jpg…not here either…

Press Box.jpg...nope…

Stadium Seats2.jpg…nada…

Stadium Seats1.jpg..and, we didn’t see him here either!

Needless to say…Curt Nelson, you were missed at The K today.

P.S. We just completed the sweep over the Tigers with an 8-4 win…our second sweep of Detroit this season!


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