Ballpark Blueprint: Royals, Aramark asking fans to choose Kauffman Stadium’s signature sandwich

The Royals and ARAMARK, the club’s exclusive food and beverage partner, are asking fans to vote for a Kansas City-themed signature sandwich to add to the Kauffman Stadium menu in 2011.

Beginning today, fans can choose which of two signature sandwich finalists – developed with local flair by ARAMARK Executive Chef at Kauffman Stadium Dustin Miller – best represents Kansas City and the Royals by casting their vote at www.royals.com/sandwich.  The sandwiches also will be available for purchase throughout the first half of the 2011 season at the Hot Corner Grill inside Kauffman Stadium.  The winning sandwich – determined by total sandwiches sold and online voting – will be announced after the All-Star Break and remain on the menu for the rest of the season.

Royal Pork T (above left): Crispy pork tenderloin, caramelized onions, fried pickle chips, and Kansas City barbecue sauce.

KC Ribeye Stack (below right): Char-grilled ribeye, cheddar cheese, apple wood bacon, sautéed mushrooms, a crispy onion ring, lettuce, tomato and onion with Kansas City smoky and Gold barbecue sauces on a fresh potato bun. 
 
“Much like the Royals have used the offseason to prepare for the season, we’ve used consumer insights to enhance the menu at Kauffman Stadium,” Chef Miller said.  “Now it’s up to Royals fans to decide which sandwich is their favorite.”

“We are excited to involve our fans in creating our ballpark menu,” said Michael Bucek, Vice President-Marketing & Business Development.  “Our partnership with ARAMARK on this campaign is another step forward in offering the best fan experience in baseball.” 

Enhanced Food and Beverage Lineup

The signature sandwich contest is one of several food and beverage offerings debuting at Kauffman Stadium this season. Other new concepts include:

NEW! Jose Pepper’s: Tacos, nachos and burritos from the popular Kansas City restaurant will be available at KC Cantina concessions locations throughout the ballpark.

NEW! Combo Meals and Value Items: Hot dog or pizza and soda value-priced deals and an unlimited refill popcorn bucket.

1 Comment

PLEASE bring back the SHEBOYGAN! no one needs a fancy sandwich at a ball game.

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